Sales & service

Sales & service

Sales and service staff engage every day with your customers. They need the most up to date knowledge and skills to act as trusted advisors and ambassadors for your organization as well as hitting performance targets. Use ETU’s immersive simulations to deliver skills mastery at scale, anytime and anywhere.

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Challenge

B2B sales training & customer service simulations

Immersive B2B sales training and customer service simulations can quickly upskill your teams for success, engaging large employee populations with scenarios and personalized practice that empower them to deliver excellent customer experiences.

  • Active listening
  • Problem solving
  • Asking the right questions
  • Lead with empathy
  • Emotional intelligence
  • Negotiation
  • Solution selling to C-suite
ETU solution

Enable simulated practice

Upskill salespeople to be more consultative or adopt a new sales process in a safe practice environment. Embed high-impact training simulations into programs, using  lifelike scenarios with feedback, coaching, and real-time performance analytics.

Reduce time to competence

Adaptive personalization dynamically adjusts learner journeys based on measured skills. Use it to reduce learner fatigue and accelerate time to competence.

Anytime
coaching

Learners choose when to go through a simulation, with no need to book assessments or sales role-plays. Enable coaching feedback as learners practice challenging scenarios.

Assess sales & service skills

Intelligent data provides analytics on learner skills and learning needs. For example, which sales & service skills are stronger or weaker?

Improve
engagement

Realistic and challenging scenarios immediately engage learners. They feel like they are in real customer interactions and engage at an emotional level.
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Try out a simulation and experience the difference

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Impact

Transform learning delivery at scale

Traditional face to face instructor-led training (ILT) is costly, time-consuming and impractical to scale. Shifting from live training to digital-first, blended learning through immersive simulations increases participation and speeds up skills mastery.

300kbillable hours of consultant time saved

81 NPSNet Promoter Score
from learners

2xrevenue from sales simulation participants

CLIent story

Virtualize sales training
at every level

ETU partnered with a global technology consulting provider to virtualize their core consulting training at manager, senior manager and director levels. Participation rates are on track to reach 20 times the instructor-led level, and the training is personalized to the individual learner based on their in-simulation performance. Immersive simulations in the learning journey allow learners to apply new skills immediately and receive personalized coaching in the moment. The adaptive approach is highly engaging and creates significant seat time savings.

Client success story
Consultant time is valuable—and therefore costly. Every hour invested in training is an hour unavailable for billable work. Being effective and efficient with learners’ time was critical. We chose adaptive simulations to help personalize learning delivery, allowing just-in-time, just-enough, just-for-me skill building for consultants around the globe.

Andrew Wolff

VP - Learning, IBM Consulting

EASY SET UP

Start benefiting from verified skills data in 4 easy steps

We offer a Starter, Professional or Enterprise package to suit different target workforce sizes and the number of learning simulations you want to create. Whichever you choose, you’ll follow the same rapid process to design and activate your simulations.

01

Strategy

Map the skills, metrics you want to achieve and match them with the time and resources you have to create simulations.

02

Creation

Our experts use AI and templates to make design and build quick and easy, tapping into reviews  with Subject Matter Experts. LMS integrations and metrics are set up.

03

Mastery

Launch the simulation and engage learners to take part.

04

Insight

Receive and review skills mastery scores. Use learner skill data to chart next steps to address strengths and weaknesses. Use data to optimize future delivery and design.

Contact us to get started
resources

Sales & service resources you might be interested in

Immersive learning in 2025
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Immersive learning in 2025: The competitive advantage of simulations

Read our guide on how to build a strong immersive learning program for 2025, using the proper L&D strategies and simulation learning platform.

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ATD research report: Bridging the skills gap
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ATD research report: Bridging the skills gap

The ATD research report, sponsored by ETU, examines the current and future skills gaps organizations are facing, as described by 356 talent development professionals. 

 

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