Immersive learning insights and resources

Immersive learning in 2025: The competitive advantage of simulations

Written by ETU | December 12, 2024

Top companies are using immersive learning to transform their workforce in 2025. By placing learners into realistic, interactive learning environments – usually within simulations – employees are able to practice skills in real-time. Valuable skills data, a hot trend throughout the HR and talent space, can be collected as the learner progresses. Many companies are using the data to transform into a skills-based talent model in 2025. 

This short guide will help you understand:

  • What immersive learning is and how it works
  • Various types of immersive learning methodologies
  • Business impact and benefits to employees
  • How to design an effective immersive learning program

Whether your goal is leadership development, improving compliance, or onboarding-new hires, immersive learning not only saves money, but enhances the employee’s experience and ability to build skills.

What is immersive learning?

Immersive learning drops employees into interactive, real-life environments in which they practice skills, solve problems, and work through challenges. It replicates real-life situations, stimulating practical learning without the risk and consequences of the live work environment.

Unlike traditional approaches, like lectures or static eLearning courses, immersive learning leverages technologies to truly engage the learner. These experiences are very useful for imparting soft skills, such as communication, leadership, and customer service… and being able to measure those skills as an organization.

What's the biggest advantage? It’s proven that immersive learning helps learners not only comprehend the information better, but also begin to apply those skills in the workplace.

Types of immersive learning

Immersive learning may take several forms, each better suited for different training needs and objectives. Let's dive into some of the more common methods:

1. 360° videos and images

What it is: With the help of panoramic images or videos, learners navigate through virtual space, therefore experiencing a visually powerful experience.

Benefits: Cheap to produce; easy to develop, and very effective for onboarding or safety training where learning spaces is crucial.

Limitations: Limited interactivity, and learners are observers rather than practitioners of skills.

2. Scenario-based learning

What it is: Application-based scenarios that mimic job-related interactions. Learners can practice decision-making and problem-solving in a safe space.

Benefits: Very versatile and ideal for role-playing customer service, sales, or leadership challenges.

Limitations: The group-based scenario exercises lack privacy and personalization, as happens in digital simulations. Often, the learner is moving through the learning program in the 3rd person, rather than the 1st person, which limits their connection to the scenario.

3. Immersive simulations

What it is: Interactive, multimedia experience emulates work environments for learners.

Accessibility: Easily accessible on computers or tablets without the use of expensive hardware such as VR headsets.

Benefits: Highly scalable, interactive, and data-rich. It’s an ideal environment to track progress and personalize training.

Limitations: With a platform like ETU, few limitations get in your way.

4. Extended reality (XR)

What it is: An overarching term that covers virtual reality (VR), augmented reality (AR), and mixed reality (MR). XR places learners in 3D environments or overlays digital information onto the physical world.

Benefits: Best utilized in hands-on technical training, such as medical procedures or equipment handling.

Limitations: Higher hardware and development costs. It’s less practical for larger-scale soft skills training, nor is it needed for most corporate training. Difficult to scale globally. 

Why immersive learning delivers results

Immersive learning represents the future of corporate training. Here's why it works so well, and why it’s the #1 learning and development trend for 2025.

1. Deeper engagement

Immersive environments hold learners' attention by emulating real-world challenges, which makes training more relevant and memorable. When employees engage more deeply in training, they're more likely to remember what they've learned and apply that learning on the job. This is proven by data you can see on the back-end of immersive learning simulations.

2. Personalized learning paths

Immersive technologies make sure that continuous data is collected over time. This performance data helps executives build customized training to solve bottlenecks and issues within the business. You can also support each employee, or group of employees, with the exact training and development resources they need.

When using immersive learning within a simulation, personalized learning paths also appear in the form of branching. Like a choose your own adventure book, each decision an employee makes can branch to a different scenario, resulting in different outcomes and training paths. It’s unique to each individual.

3. Safe space to learn

Learning should include mistakes. Immersive learning allows employees to experiment, fail, and improve in a setting free from judgment, while boosting their confidence and innovation. For the organization, immersive learning can save millions of dollars because employees are practicing skills with no risk or low stakes.

4. Data-driven insights

Immersive platforms provide granular analytics that pinpoint skill gaps. Managers can securely take this information to refine the training programs, identify top performers, and choose areas to develop.

5. Scalable solutions

Immersive learning is scalable in nature, because it can be delivered on existing company laptops or computers. It’s very personalized to each individual, within many different cultures, languages, and locations.

How to design an immersive learning program

Starting an immersive learning program may sound challenging, but these steps make it a lot more manageable for any organization – from 1,000 employees to 100,000.

Step 1: Clearly define objectives

Begin with the desired outcome in mind. Are you onboarding employees, keeping them compliant, or developing their leadership skills? Set specific, measurable objectives for which skills and outcomes you are measuring. Also, make sure you know exactly who will be going through the program and when.

Step 2: Choose the right approach

The right approach is usually to build a simulation to deliver the immersive learning experience. When you choose this, make sure you know if you’re trying to benchmark skills with the simulation, or trying to develop skills, or both. This will help you build out your immersive learning program and choose the right type of simulation.

Step 3: Partner with experts

Immersive learning is an important blend of instructional design, rich multimedia production or AI, and technical development. Make sure to partner with experts that will ensure success with your project.

Step 4: Measure and optimize

Use analytics for tracking engagement and skill development, along with outcomes. This will mean regular updating of the content based on insights provided through data to keep training relevant and impactful. With a platform like ETU, this measurement and data is built-in for each simulation, so you can effortlessly track and improve your programs.

They not only can be coached and tested on their competence of a subject, but they can actually practice specific skills in a safe environment that help them do their job better in the future.

Immersive learning: The new wave of 2025

As a company grows, its most valuable asset is its people. That’s why immersive learning is so important going into 2025. It fuels the development of new and existing talent, with measurable insights to build on.

Companies that invest in immersive learning see higher employee engagement, better performance, and longer retention rates. Not to mention, they tend to save millions in L&D costs.

Start building your immersive learning program today to accelerate success in 2025.